Digital Marketing Mid Term Assessment

Of the following website functions, which is the most important?

Having free reports, downloads, etc
Describing the services your company provides
Capturing email addresses of visitors
Having contact information on every page

What is Keyword prominence?

Keyword density
Keywords in Bold are given priority
keywords placed in important parts of a webpage are given priority by the search engines
Keyword distribution in the beginning

A digital marketing strategy is needed to provide consistent direction for an organization’s online marketing activities. A good digital marketing strategy must:

Discuss
Be independent of the offline marketing strategy
Provide a present direction to the digital marketing activities
Involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage
Offer a lower basic price and discounts for the products sold through the Internet

If the daily budget for your campaign is less than the recommended amount,what may occur?

Your Ads may show intermittently throughout the day
Your ads will stop showing until you increase your daily budget
Your Ads may be shown in a lower position
Your Ads will show only when a user searches on your top performing keyword

Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?

Stop words
Non-indexable words
Poor keywords
Long tail keywords

Google pagerank is mostly affected by

Number of outbound links
The text used to describe the inbound link to a page
Total number of inbound links to a page
Content length

What is correct about Meta description?

Length of text should be 60 characters
Add at least 3 keywords in the description
Google uses the meta description to generate the SERP
It is not important for SEO

Length of title characters that google display on search results?

75+
50-60
150
120

What is the right way to handle negative criticism on social media?

Listen to their complaints,address & resolve their queries quickly
Bribe the users who are complaining to shut up
Ignore the complaints of the users
Be aggressive and ban those who complaint against your brand

Which of the following marketing techniques are most likely to pay you?

Pay per click advertising
Using social media marketing strategies
Posting press releases
Article marketing

What is NOT a pricing tactic usually applied by companies that offer digital products such as written content, music or videos?

Subscription
Pay per view
Freemium
Group purchasing
Bundling

Stop indexing particular page to index in SERP?

Robots.txt
Meta no index
None of these
Both

Best way to deal with non existent page?

302 redirection
503 s
Custom 404 redirection
None of these

What is the best way to make money “while you sleep”?

By dreaming up good marketing ideas
Selling stuff on eBay
Having products on your website
Having a spouse who works the night shift

Google tag manager coder is added on

None of these
Both
All pages
Single pages

What is a great way to improve your website’s “stickiness”, which is keeping someone on your website and encouraging them to come back?

Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
Have a lot of text to read
Make it difficult to locate the contact information
Pack a lot of graphics, photos, and text onto each page

The best way to increase the possibility of website visitors following through on contacting you is

Offer a 1-800-#
Tell them to call you today
Offer a freebie "take away" with your contact information
Offer testimonials

An ad with keyword “Cheap chocolate”(in Quotations”) would run on which of the following search Queries?

Yummy cheap chocolate
Cheap Yummy Chocolate
Chocolate Cheap and Tasty
Quality Chocolate Cheap

The term conversion, in digital marketing, refers to achieving a specific goal, such as:

Making a sale
Taking a trial
Registering for a newsletter
Registering for blog post updates
Answers a, be and c are correct
All the answers are correct

The best way to promote a business with social media is

To advertise your company, services and products
To collect as many contacts as possible
Offer a lot of helpful and free information
Invite potential clients to visit your website

What does SEO stand for ?

Site Engine Optimization
Search Engine Optimization
Site Efficiency Optimization

The online presence of a company can be associated with different online goals, such as making its products available for online purchase, providing services and building relationships, offering an experience to strengthen the brand and stimulating interactions with consumers. What is the main goal of the website below?

Brand building and relationship with customers, shareholders, media and suppliers.
E-commerce.
New products development and research.
Portal or media site.
Services-oriented and relationship building.

Which of these factors will affect your ranking for local-focused queries?

A crawlable, correctly formatted address on your website
The number of Facebook fans you have in the area
The location of your website’s server

What do the acronyms PA, DA, and PR stand for?

Personal authority, domain authority, parked rename
Page authority, domain age, page rank
Page authority, domain authority, page rank

Which of the below options are called as appropriate Keyword Density?

0.1% – 3%
7% – 9.5%
3% – 4%
0.1% – 1%

Which of the following tactics can harm your search rankings?

Adding navigation links to your page’s template
Using text that is the same color as your page’s background
Linking to your site from other websites

How much time period is required to get a Google page ranking?

2 Weeks
1 Week
2 Months
More Than 3 Months

Which of the following is likely to be the most expensive in terms of Cost Per Lead?

Google Display Ad
Google Search Ad
LinkedIn Ad
Facebook Ad

Your company spent INR 3600 on Google AdWords in last week to generate 16 leads. What is your CPL?

60
115
225
350

Which of the following is not an advantage of SEO over SMM?

SEO, if done well, is the most cost-effective
SEO traffic conversions are likely to be higher
SEO helps you produce results faster
SEO can help you target many more keywords than SMM

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